Report of Chinese Online Tourism Industry under International Financial Crisis, 2009

March 2009 | 60 pages | ID: R5A1E28DAC0EN
China Research and Intelligence Co., Ltd.

Abstracts

China's position in the tourism development in the world has been rising, the fourth largest entry receiving country in the world and the largest exit tourist source country in Asia. From 2000 to 2008, the total revenues of Chinese tourism increased by 12.5% annually (by CNY). In 2008, China totally received tourists about 1.89 billion man-time, rising by 5.9% of last year, realizing the tourism revenues of 1.16 trillion CNY (166 billion USD), increased by 5.8% of last year.

The slowdown of economy growth negatively affected the tourism, leading to the slowdown of growth rate, even negative growth, especially in entry tourism market, exit tourism market and hotel industry etc. By contrast, domestic tourism market and scenic resorts were less influenced by the slowdown of economy growth

With the spread of international financial crisis, the unfavorable influences had clearly showed in Chinese tourism.

In 2008, the market scale of Chinese online tourism market was only about 500 million USD, however, its annual growth speed reached to 50%. Because the total demands for the abroad tourism market declined, the cost pressure for online tourism providers accelerated. Chinese online tourist enterprises reduced the investment in advertisement and marketing so as to maintain their finance.

Chinese online tourism is obsessed by two problems: incapable of product standardization and risks in payment. Facing the fierce competitions, the tourist booking websites will take more consideration in the newer services and broader marketing channels in order to find their market in various categories.

For example, a new online tourist model-trip search is springing up, such as www.qunar.com., which had already entered Chinese online tourism market.

Under the international financial crisis, it is predicted that online tourist booking services will gradually permeate into traditional tourist market, even expand the services by the establishment of travel agents. Meanwhile, traditional travel agents will provide online tourist booking services for their customers. From a long run, the integrators will be the winners in the future. The integration of online and offline services for customers will possibly dominate the market. With the revenue reduction of booking market in the market share, the tourist products will become the fastest growth business in online tourist booking market. Besides, providing online tourist route will be the transfer direction for online tourist websites.

The author of this report investigated into Chinese online tourist enterprises, hotels, and online tourist customers to write the report citing abundant second-hand information.

More following information can be obtained in this report:
- Present Situation of Chinese Tourism
- Present Situation of Chinese Online Tourism
- Operations of the Major Chinese National-wide Tourist Websites
- Development Trends of Chinese Online Tourism
- Influences of International Financial Crisis on Chinese Online Tourism

Contents

1 OVERVIEW ON CHINESE TOURISM, 2008-2009

1.1 Situation of Chinese Tourism Market, 2008
  1.1.1 General Scale
  1.1.2 Overview on Chinese Tourism, 2008
  1.1.3 Influences of International Financial Crisis on Chinese Tourism
1.2 Analysis on the Development of Sub-sectors in Chinese Tourism
  1.2.1 Tourist Agencies
  1.2.2 Hotel Industry
  1.2.3 Tourist Resorts
1.3 Perspectives of Chinese Tourism, 2009
  1.3.1 Hotspots
  1.3.2 Prediction on the Scales

2 ANALYSES ON THE OPERATIONS OF CHINESE TOURIST WEBSITES, 2008-2009

2.1 Related Concepts of Chinese Tourist Websites
  2.1.1 Definition
  2.1.2 Introduction of Research Methods
2.2 Analysis on the Development of Chinese Tourist Websites
  2.2.1 Development History
  2.2.2 Present Development
2.3 Analysis on the Functions and Categories of Tourist Websites
  2.3.1 Functions
  2.3.2 Categories
2.4 Analysis on the Factors Affecting the Development of Chinese Online Tourism
  2.4.1 Driving Factors
  2.4.2 Hindering Factors
  2.4.3 Influences of International Financial Crisis on Chinese Online Tourism

3 ANALYSIS ON CHINESE NATIONAL-WIDE TOURIST WEBSITES

3.1 Overview on Chinese National-wide Tourist Websites
3.2 www.ctrip.com
  3.2.1 Brief Introduction
  3.2.2 Operations
  3.2.3 Profit Models
  3.2.4 Development Strategies
3.3 www.eLong.com
3.4 www. byecity.com
3.5 www. manGo City.com
3.6 www. jsj.com
3.7 www.aoyou.com
3.8 Overview on the Development of Chinese National-wide Tourist Websites

4 ANALYSES ON CHINESE REGIONAL TOURIST WEBSITES

4.1 Overview on Chinese Regional Tourist Websites
  4.1.1 Regional Tourist Websites (government sponsored)
  4.1.2 Civilian-run Online Tourist Websites
  4.1.3 Tourist Websites run by Tourist Agencies
4.2 www.bookinge.com
  4.2.1 Brief Introduction
  4.2.2 Operations
  4.2.3 Development Strategies
4.3 www.33519.com
  4.3.1 Brief Introduction
  4.3.2 Operations
  4.3.3 Development Strategies
4.4 www.chins-sss.com
4.5 Overview on the Development of Chinese Regional Tourist Websites

5 ANALYSES ON THE DEVELOPMENT OF CHINESE TOURIST WEBSITES

5.1 Profit Models of Chinese Tourist Websites
5.2 Investment Risks of Chinese Tourist Websites
5.3 Investment Opportunities of Chinese Tourist Websites
5.4 Market Opportunities of Chinese Tourist Websites
5.5 Strategies to Coping with International Financial Crisis for Chinese Online Tourism

Selected Charts

SELECTED CHARTS

Chart Market Scales of Chinese Tourism, 2003-2008
Chart Market Scales of Chinese Hotel Industry, 2003-2008
Chart Development Plans of Chinese Tourist Websites
Chart Market Scales of Chinese Online Tourism Market, 2001-2008
Chart Users of Chinese Online Tourist Websites
Chart Operations of www.ctrip.com, 2003-2008
Chart Revenue Compositions of www.ctrip.com, 2008
Chart Operations of www.eLong.com, 2003-2008
Chart Synopsis of Chinese National-wide Tourist Websites
Chart Synopsis of Chinese Regional Tourist Websites
Chart Profit Models of Chinese Tourist Websites