Lingerie Market: Focus on Design & Fashion Trends
The growing fashion appeal of lingerie has changed drastically over the years. The market is being driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors. The largest-selling lingerie product is bra. There is a huge demand for full-busted bras.
Retailers acknowledge the fact that lingerie market has higher profit margins than regular apparel. They are launching new lingerie lines and also giving their older products a makeover. Lingerie vendors are focusing more on their alliances with lingerie specialty stores as compared to department stores. The world’s largest lingerie manufacturer, Victoria’s Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.
The report analyzes the worldwide, US, UK, and French lingerie markets. Apart from providing a competitive landscape of the market, the report also profiles the major lingerie companies, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the lingerie market.
Retailers acknowledge the fact that lingerie market has higher profit margins than regular apparel. They are launching new lingerie lines and also giving their older products a makeover. Lingerie vendors are focusing more on their alliances with lingerie specialty stores as compared to department stores. The world’s largest lingerie manufacturer, Victoria’s Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.
The report analyzes the worldwide, US, UK, and French lingerie markets. Apart from providing a competitive landscape of the market, the report also profiles the major lingerie companies, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the lingerie market.
1. INTRODUCTION
2. MARKET SIZE
2.1 Global
Intimate Apparel Market Value
Intimate Apparel Market by Country/Region
Intimate Apparel Market by Segment
Women’s Underwear & Lingerie Market by Region
2.2 US
Intimate Apparel Market by Segment
Intimate Apparel Vs Women’s Apparel - Market Growth Comparison
2.3 Europe
Women’s Underwear & Lingerie Market by Country
Intimate Apparel Market Sales by Country
Women’s Underwear & Lingerie Market by Segments
2.3.1 France
Distribution of Lingerie Sales
Top Ten Lingerie Brands
2.3.2 UK
3. MARKET TRENDS
3.1 Innovative Technologies and Fabrics
3.2 Retailers Launching Lingerie Lines
3.3 Focus on Lingerie Specialty Stores
3.4 Online Lingerie Showrooms
3.5 Lingerie Trends in Young Girls
3.6 Increasing Acceptance of Luxury Lingerie
3.7 German Woman – Focus on Specialized Stores
3.8 Increasing Demand for Full-busted Styles
3.9 Why Women Buy New Lingerie
4. COMPETITIVE LANDSCAPE
European Undergarment Market Share
5. COMPANY PROFILES
5.1 Victoria's Secret
Overview
Business Strategies
Acquisition of La Senza
Marketing Strategy and Product Launch
Focus on Consumers’ Desires
PINK strategy
5.2 Maidenform Brands
Overview
Business Strategies
Multi-brand, Multi-channel Distribution Model
Focus on Consumer Identification with Brands
Expansion of International Presence
5.3 Warnaco
Overview
Business Strategies
Distribution Strategies
Focus on Margins as Intimates Getting More Commoditized
5.4 Triumph
Expansion Strategy
Focus on Asia
Innovative Products
5.5 Dim Branded Apparel
Overview
5.6 Chantelle Group
Overview
LIST OF TABLES
Top Ten Lingerie Brands in France (2006)
Lingerie Sales by Distribution Channels in France (2006)
Top Reasons for Buying New Lingerie in US
Victoria’s Secret: Store Breakup
Victoria’s Secret: Revenue Contribution by Segment
Victoria’s Secret’s Lingerie Product Launches (2001-07)
Maidenform Brands: Product Mix in Wholesale Segment (2004-06)
Top Ten Lingerie Brands in France (2006)
Lingerie Sales by Distribution Channels in France (2006)
Top Reasons for Buying New Lingerie in US
Victoria’s Secret: Store Breakup
Victoria’s Secret: Revenue Contribution by Segment
Victoria’s Secret’s Lingerie Product Launches (2001-07)
Maidenform Brands: Product Mix in Wholesale Segment (2004-06)
LIST OF CHARTS
Global Intimate Apparel Market Size (2003-06)
Breakup of Global Intimate Apparel Market by Region (2006)
Breakup of Global Intimate Apparel Market by Segment (2006)
Global Women’s Underwear & Lingerie Market by Country (2006)
US Intimate Apparel Market by Segments (Aug 2006 – July 2007)
Intimate Apparel Vs Women’s Apparel Market Growth (2005-06)
Y-o-Y Growth in Intimate Apparel Market Segments (Q107)
European Women’s Underwear & Lingerie Market by Country (2006)
European Intimate Apparel Market Sales by Country (2006)
European Women’s Underwear & Lingerie Market by Segments (2006)
Breakdown of Underwear Preferences (2006)
European Undergarment Market Share (2006)
Warnaco Group: Sales by Channel (First Nine Months 2007)
Global Intimate Apparel Market Size (2003-06)
Breakup of Global Intimate Apparel Market by Region (2006)
Breakup of Global Intimate Apparel Market by Segment (2006)
Global Women’s Underwear & Lingerie Market by Country (2006)
US Intimate Apparel Market by Segments (Aug 2006 – July 2007)
Intimate Apparel Vs Women’s Apparel Market Growth (2005-06)
Y-o-Y Growth in Intimate Apparel Market Segments (Q107)
European Women’s Underwear & Lingerie Market by Country (2006)
European Intimate Apparel Market Sales by Country (2006)
European Women’s Underwear & Lingerie Market by Segments (2006)
Breakdown of Underwear Preferences (2006)
European Undergarment Market Share (2006)
Warnaco Group: Sales by Channel (First Nine Months 2007)
